Porter''s five forces analysis
OverviewFive forces that shape competitionFactors, not forcesUsageCriticismsSee alsoFurther reading
Porter''s Five Forces Framework is a method of analysing the competitive environment of a business. It is rooted in industrial organization economics and identifies five forces that determine the competitive intensity and, consequently, the attractiveness or unattractiveness of an industry with respect to its profitability. An "unattractive" industry is one in which these forces collectively limit the potential for above-normal profits. T